Workshop title :

Business Information mapping

Workshop reference :

316 / V1.0

Duration :

2 days plus an individual session

Language :

English, French

Why, Who and What ?

Written information can take up a substantial portion of a consultant's time and there is no guarantee that when we write a proposal, report or memo that it is read, understood and acted upon. In business environments where people receive a great volume of e-mails and other documents we need to ensure that our communication is structured in a way that captures our audience's attention and permits rapid processing of our messages. This course offers a powerful, research-based approach to analyzing, organizing and visually presenting information for best impact. The concept can be applied on paper, on a computer screen, or even verbally. Participants discover how the human mind actually reads, processes, remembers and retrieves information, and receive easy-to-follow principles, techniques and standards that help break down complex information into basic elements and then present those elements optimally for readers and listeners. Participants are also made aware of people's different behavioural styles and the language that influences each style most easily. The course is for all consutlants who wish to acquire and deepen effective business communication skills, and especially written communication.

Module

Key Development Areas

Introduction to communication

Understanding the communication process

Audience analysis

Identify types of audiences and their information needs

Language of influence

Identify behavioural styles and learn the language of influence adapted to each style

Principles for written communication

Understand the building blocks required for communication to be processed and retained more effectively.

Step-by-step writing approach

Apply a step-by-step writing approach that integrates the principles.

E-mails that work

Plan e-mails based on the receiver(s) and the results you want. Grab the reader's attention. Organize content so it's easy to read and understand. When to e-mail and when not to e-mail. Apply principles for clarity and conciseness.

Preparing and writing proposals and executive summaries

Build effective business documents that get decision-makers' attention and lead to the intended result. Take into account styles and powerful language adapted to each style.

Communicating procedures and processes

Learn to analyze, structure and present information so the intended audience understands and can take action quickly through improved accessibility of information.

Application of step-by-step writing approach

Apply the approach to participants' own projects.